About Us

Viceroy Trading & Investments, Inc. a Florida-based trading company is one of the leading importers, exporters and wholesalers of high-quality seafood, food products and food processing machinery.

Viceroy also provides export representation for companies seeking markets in Latin America & the Caribbean. Such companies include Landauer Limited Seafoods Division, Sanitech Corporation, Inject Star Machine Factory (Austria), Van-Lang Foods, Certified Laboratories Inc., Acecook Vietnam to name a few. GL-V-01

Viceroy’s Mission Statement

To be the premier global marketing and trading company specializing in Food & Food Technology Solutions in emerging markets.


Today, we serve and satisfy a range of wholesalers, distributors, food service, supermarkets, the hospitality industry and chain-based restaurants.
Our customers always get the best quality products available. We can provide consolidated frozen food shipments for institutions . We can source and supply to meet your specific needs. Our partners and  suppliers worldwide are able to consistently supply us with the highest quality products at competitive prices.

We offer a diverse range of products that would include fresh and frozen food items, we also have pre-packaged items and food processing machinery. Please see list for more details.


Elias Coelho
Sales and Marketing Specialist, Caribbean

Elias is a seasoned international sales executive and brings to Viceroy more than 30 years experience in the Caribbean. He has held a range of sales and marketing positions with leading manufacturing companies in the food & beverage, paints, construction and automotive sectors in the Caribbean and US.

A recipient of numerous sales awards and a consistent contributor to sales growth during his career, Elias is also well qualified having earned a Bachelor of Science Degree in Business Management and Organization from the University of Miami in Coral Gables, FL and a Diploma in Business Administration from La Salle Extension University in Chicago, IL.

In his spare time, he enjoys deep sea fishing, cycling, and communing with Nature. He is happily married with four children.

Elias can be contacted at ecoelho@viceroytradeinvest.com

Lili Wu – Finance and Administration – lwu@viceroytradeinvest.com

Charmaine Tywang – Customer Service & Logistics – viceroyadmin@viceroytradeinvest.com